Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands Alina Wheeler

ISBN: 9780471213260

Published:

Hardcover

240 pages


Description

Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands  by  Alina Wheeler

Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands by Alina Wheeler
| Hardcover | PDF, EPUB, FB2, DjVu, audiobook, mp3, ZIP | 240 pages | ISBN: 9780471213260 | 4.54 Mb

From an interactive website to a business card, a brand must be recognizable, differentiated and help build customer loyalty. This resource presents brand identity fundamentals and a comprehensive dynamic process to help brands succeed. FromMoreFrom an interactive website to a business card, a brand must be recognizable, differentiated and help build customer loyalty. This resource presents brand identity fundamentals and a comprehensive dynamic process to help brands succeed.

From researching the competition to translating the vision of the CEO to designing and implementing an integrated brand identity programme, the meticulous development process is presented through a highly visible step-by-step approach in five phases: research and analysis, brand and identity strategy, brand identity design, brand identity applications and managing brand assets.



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